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There is definitely pluses and minuses to buying a car online.
Several things to consider when buying a vehicle online:

• Knowing that you have a reputable dealer is a plus. 
• Having the peace of mind that the vehicle still has a manufacturers warranty helps. and being able to get the vehicle report can add that extra security, and not having to deal with the hassle of the salesmen is a great plus.
• Great bargains can be found on the internet when buying a luxury car online that usually cant be found elsewhere.  

Not all automotive dealers are equal, and alot these are using unbelievable sales techniques to increase profit margins. The change to buying vehicles online is becoming more prevalent as ethical car dealers look to reduce overhead  and are able to pass those savings to their customer. Whether it's a used Bimmer, a used Mercedes, or a used audi, online dealers typically give deep discounts while allowing the client the same level of protection against fraud.

Be sure your vehicle still has a manufaturer warranty available to limit the fear of buying a lemon or at least is able to get an extended one. Validating the reputation of these dealers is easier than ever, you can go to places like Google Places or DealerRater.com to get the low down on any business
How can these websites offer lower costs? All you have to do is look at that big fancy dealership with all the money spent on luxurious appearance to realize that you are going to pay for all of that. Also, because of the large number of consumers on the internet, advertising costs are kept to a minimum - car lots are no longer just serving the needs of a city, they can offer vehicles to consumers all over the world.
Alot of dealers make their money directly buy convincing you to spend more money. if you've never heard of dealer holdback, thats the money offline dealers make  when they sell at "their absolute lowest price". It may be hard to believe but in many case this is not the case online. While you still may have a representative many of these staff are there to help transition these vehicles quickly to their new owner and many times they work as a team make money off of the overall performance of the dealership. This cost elimination gets transferred right to the buyer.

And when your done all the paperwork and sure you haven't been taken for a ride(forgive the pun) you can still go to the lot and pick the car up yourself in many cases